Written By: Wanjiru Waweru

Sneaker Maintenance campaign CapSole has named Recording Artist Wale its latest Chief Creative Officer and Equity Partner, bringing the everlasting sneaker enthusiast into the company’s creative leadership as it increases its presence in the Footwear Culture.
Wale would help guide CapSole’s creative vision, cultural partnerships, and growth opportunities. His experience with Footwear Companies such as Nike, and campaigns including the “Ice” colorway of the Nike GT Future, positions him to support sneaker enthusiasts, collectors, and the wider culture.
“This is about more than protecting sneakers. It’s about preserving the stories, culture and memories attached to them. Having Wale invest in CapSole and help lead our creative vision is a powerful next step in making preservation part of how the culture thrives,” said CapSole Founder & CEO, Darren Lee.
In late 2025, Wale released his latest album, everything is a lot, and recently promoted it with his sold-out 2026 Everything Tour.
Visit Wale’s Official Website
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